"Who likes me on Tinder?" Users of the dating app had no way of knowing the answer to the all-important question, until now.
Tinder has unveiled Tinder Gold, a new members-only service that provides access to the dating app's most exclusive features, including a new one named Likes You that will make it much easier for users to get matches.
Tinder Unveils Tinder Gold, Likes You Feature
In an official blog post, Tinder announced Tinder Gold as a service that offers access to Passport, Rewind, Unlimited Likes for going over the limit of 100 likes every 12 hours, five daily Super Likes, one monthly Boost, and additional profile controls.
The announcement of Tinder Gold, however, also came with the unveiling of the Likes You feature, which will allow users to see the other users who like them before they swipe left or right.
"Think of it as your personal Swipe Right concierge — available 24/7 — bringing all of your pending matches to you," Tinder wrote to describe the feature.
Through Likes You, users will be able to see how many likes are waiting for them at the top of their match list. The feature comes with a grid where users will be able to auto-match, dismiss other users, or access each person's profile by simply tapping on them.
The Likes You feature will also show a gold heart with three stripes next to the names of users who have already swiped right for them. This will make getting matches easier as users can simply look out for that icon when browsing profiles on Tinder.
Tinder Gold Rolling Out Soon
According to Tinder, Tinder Gold will begin testing in Argentina, Australia, Canada, and Mexico over the coming days. The service will then roll out to all users soon.
Unfortunately, Tinder did not give a more specific date on when users can start signing up for Tinder Gold. The final price of the service has also not yet been finalized.
Tinder Gold, and the Likes You feature, will join the list of premium services offered by parent company Match Group for the dating app. Users can sign up for Tinder Plus, which enables the Rewind feature to roll back accidental swipes, and the Passport feature, which allows users to change their location to connect with users from all over the world. Access to the service, however, costs $9.99 per month for users under 30 years old and $19.99 per month for other users.
There is also Tinder Select, a members-only version of the dating app that is exclusive for upwardly affluent and attractive users, including CEOs, supermodels, and celebrities.
Tinder Gold will be another way for the dating app to rake in revenue, but it could also take out the whole thrill of the dating app's swipe-right mystery. Tinder users will still likely spend for the service though, as they wait for Tinder Gold's price and release date.