OnePlus fans looking for a smartphone in a brighter, bolder color option might be happy to know that the OnePlus 6 is launching in a brand new red avatar next week.

The OnePlus 6 is the company's latest flagship and it comes with all of the expected bells and whistles, sporting high-end specs and features all around. It's proved to be a hit so far and the company has now announced a new color option to cater to more tastes and preferences.

Launched back in May, the OnePlus 6 was initially available in two black models and the company sold more than 1 million units in less than a month since release - 22 days to be precise.

OnePlus then launched a Silk White version of the OnePlus 6 last month, and this model proved to be a whopping hit as well. It's now time for another avatar.

OnePlus 6 Red Color Option Coming Soon

The previous OnePlus 5T turned out to be successful in its Lava Red color option, so the latest OnePlus 6 is adding a red avatar as well. The Lava Red version of the OnePlus 5T was a limited edition to celebrate the company's fourth year of making flagship killers.

However, the red version of the OnePlus 6 simply joins the other color options without being a limited edition. Simply called the OnePlus 6 Red, this variant is set to go on sale in North America next Tuesday, on July 10.

"Deciding on this color was not without its challenges. We see individual colors as a way to express certain feelings or ideas," says OnePlus CEO Pete Lau. "To us, red exudes enthusiasm and personality. It also represents an inner confidence and courage. There is a kind of power in red, which the OnePlus logo has always tried to articulate. We hope you feel similarly empowered when you hold the OnePlus 6 Red this summer."

OnePlus 6 Powerhouse

Other than the bright red new avatar, the OnePlus 6 remains the same powerful smartphone fans have grown to love. It has a massive 6.28-inch display with a 19:9 aspect ratio, and under the hood, it packs a Qualcomm Snapdragon 845 processor paired with 8 GB of RAM.

The red color option is also exclusive to the 128 GB configuration, whereas the black color options are also available for the 64 GB variants. The OnePlus 6 Red will cost $579.

Along with the OnePlus 6 Red launch on July 10, OnePlus also promises more stock of the popular Bullets Wireless neck buds, which went out of stock soon after launch.

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