Microsoft says that Australia should not use Google anymore. The software provider suggested that the country should use Bing instead since it is also a well-established search engine.
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The company added that the Australian residents should use it more to improve its capabilities. According to Microsoft News Center Australia's latest report, Satya Nadella, the software giant's CEO, coordinated with Prime Minister Scott Morrison and Paul Fletcher, the country's Communications Minister.
They talked about the Australian Government's proposed way of addressing the current bargaining power imbalances between Australian news networks and digital platforms such as Google.
Why Microsoft suggested using Bing instead
Tech Radar reported that Microsoft said its Bing search engine is now ready to become Australia's major search tool. On Feb. 3, Microsoft has thrown its support behind the Australian Federal Government's efforts to pass a proposed media bargaining code.
NEW YORK, NY - MAY 2: The Microsoft logo is illuminated on a wall during a Microsoft launch event to introduce the new Microsoft Surface laptop and Windows 10 S operating system, May 2, 2017 in New York City. The Windows 10 S operating system is geared toward the education market and is Microsoft's answer to Google's Chrome OS.
The decision is expected to require tech giants such as Facebook, Google, and other social media platforms to pay Australian news organizations for their content.
On the other hand, Microsoft said that it will ensure that those small businesses who would transfer their advertising to Bing will have easier processes and no transfer costs. The software giant said that it recognizes the important role that search advertising plays to more than two million small businesses in the country.
The software giant also reiterated that Microsoft will invest in Bing even more so that it can compete with other search engine giants such as Yahoo Search, Google Search, and more. The Australian citizens are also advised to now use Bing more so that the search engine would improve continuously.
Why Microsoft's search engine is a great choice
Microsoft said that it fully supports the News Media Bargaining Code. This is currently important for small media outlets in the country. It also said that it is willing to adjust to the country's rules even if Microsoft is not subject to the legislation. During the meeting, Microsoft added that it believes the legislation proposal presents a fundamental step towards a more fair playing field for small businesses and large search engine companies.
However, these promises can only be ensured once the Australian government agrees to the company's suggestion.
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Written by: Giuliano de Leon.
