Instagram is focusing on Reels, its TikTok-like functionality, moving forward to 2022 while doubling down on its video and messaging features, the CEO of the social media platform Adam Mosseri announced.
A picture taken on October 18, 2021 in Moscow shows the US social network Instagram's logo on a tablet screen.
The Instagram exec shared what the users of the platform, which started as a mere photo-sharing app, should expect from it in the coming year as the trends are rapidly changing.
Instagram in 2022
As per the news stories by CNET, the chief executive of Instagram further revealed that the social media service plans to "rethink what Instagram is" as we welcome the new year.
The reason behind the reevaluation for the coming year is the instantaneous transition of the world to something new. The Instagram exec further noted that "we're going to have to change with it."
The exec further said that "we're thinking about who we are, what we value, and what kind of change we want to affect in the world."
On top of the rethinking process, the Instagram boss also shared what the social media app is looking to focus on in the upcoming year.
Instagram Reels' Future
Mosseri announced that Instagram is looking to "double down" its video features by specifically focusing its efforts on its recently introduced functionality, Reels, according to the report by Engadget.
LONDON, ENGLAND - AUGUST 03: The Instagram app logo is displayed on an iPhone on August 3, 2016 in London, England.
What's more, the tech exec further assured its users that the TikTok-like feature on the app is about to grow even more in 2022.
However, it is to note that Mosseri did not mention anything in particular about the future of Reels, aside from these vague pronouncements.
Instagram and User Control
On top of that, Mosseri also disclosed that Instagram will continue to double down on features that will give its users more control on the platform.
WASHINGTON, DC - DECEMBER 8: Head of Instagram Adam Mosseri testifies during a Senate Commerce, Science, and Transportation Committee hearing titled Protecting Kids Online: Instagram and Reforms for Young Users on Capitol Hill, December 8, 2021 in Washington, DC. The committee questioned Mr. Mosseri about how the platform impacts the mental health and safety of teens and children.
He went on to highlight that the social media app has begun doing so this year with its additional features, such as hiding the like counts, Hidden Words, and even the parental controls.
However, it turned out that more similar features are coming to the Meta-owned social media in 2022.
Yet again, the Instagram boss did not give any specifics about the upcoming "control" features of the social media platform.
Read Also: Instagram Launches Take a Break Feature to Prevent Users From Going Through Harmful Contents
Instagram to Focus on Messaging
Aside from that, the CEO also added that the app is also gearing up to focus more on its messaging features.
Mosseri admits that it is the primary means of how people online connect. As such, Instagram is looking to improve its private messaging functionalities as well in 2022.
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Written by Teejay Boris
