For the longest time now, Apple and Google remain partners in terms of search engine services for the iOS and other systems of the Cupertino giant as they have been using the internet company's tech. However, recent reports suggest that Apple is on the verge of creating one, but is "four years away" from debuting this to the public, say people familiar with this project.
The reason behind Cupertino's massive delay in debuting its search engine is because of its 2018 Laserlike acquisition whose executives left the company to rejoin Google.
Apple Making a Search Engine for its Systems
(Photo : Firmbee.com from Unsplash)
A report from The Information sheds light on the Apple and Google venture towards a search engine agreement, and how Cupertino is making one for its systems for the iPhone, iPad, Mac, and more. Apple is reportedly making a default search engine that it would deliver for users, one that would no longer rely on Google for its search needs.
It is through Apple's 2018 acquisition of the AI news startup, Laserlike, which includes several of Google's former engineers who previously left the company.
It would take Apple about four years, say people familiar with the matter, as the executives including Laserlike co-founder Srinivasan Venkatachary and other co-founders have returned to Google.
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Apple and Google's Partnership for Search
According to 9to5 Mac, there are no concrete plans for Apple to launch its search engine to rival Google, but in doing so, they are still "at least four years away" from this venture. Still, Apple and Google's partnership for search remains, being the default engine which the iOS, iPadOS, macOS, Siri, and other of Apple's systems will use its rival company's service in the present.
Apple and Google's Search Agreement
Multiple reports were saying that Apple and Google have a search agreement, and this centers on the Mountain View internet company paying as much as $20 billion per year to Cupertino to remain its default engine. However, there are differing prices for various years that they agree, as back in 2020, reports claim that the deal only amounted to $8 to $12 billion.
In 2021, reports said that Apple is receiving as much as $15 billion from Google to make its default search engine for the iPhone, iPad, and Mac devices.
These probes are part of the antitrust case that different agencies launch against Apple and Google's partnership, particularly as it centers on a monopolistic approach in these deals.
Moreover, it does not let the users decide on which search engine to use, especially as according to these probes, users are not given much of a choice when directed by Apple to Google's services.
Nevertheless, this report of Apple creating a search engine to rival Google and finally breaking away from its reliance on the internet company is not new, as there were speculations behind this before. Apple's project, however, is four years in the making, and will still take a long time before it can rival Google in the search engine world for its devices.
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Written by Isaiah Richard
