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CTV: The Next Big Outlet for Content Creators and Advertisers

The world of digital media has changed a lot over the past few decades. Once, television was only the gateway to a select number of channels, giving people very little variety and control over how they spent their free time. Nowadays, digital media couldn't be any more different, with streaming services, thanks to Connected TV (CTV), allowing people to watch on demand.
by David Thompson
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