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Materialist Consumers With Poor Personal Relationships Use 'Servant' Brands To Gain Sense Of Power: Study

Materialists who link their happiness to possessions and tend to have poor human relationships consider products as servants. These are things over which they can find power and control that they may lack in real life, says a new study on consumer behavior.

by Katrina Pascual

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Archives

Materialist Consumers With Poor Personal Relationships Use 'Servant' Brands To Gain Sense Of Power: Study

Superbug Solution? Light-Activated Nanoparticles Kill More Than 90 Percent Of Antibiotic-Resistant Bacteria

Apple, Samsung, Sony And Microsoft Under Fire For Allegedly Doing Business With Cobalt Mines That Employ Children

LG G5 Leaked Diagram Reveals New Design, Dimensions And Button Placements

Amazon Introduces Dash Replenishment Service, Enabling Smart And Automatic Ordering Of Supplies

Health Experts Issue New Guidelines On Antibiotic Use For Adults With Respiratory Infections: Drugs Not Advised For Colds, Bronchitis

'Metal Gear Online' Officially Exits Beta, Goes Live For PCs With 3,000 Gear Points Bonus In Tow

'Shatterproof' Moto X Force Headed To India: Motorola Teases Imminent Release [Video]

Renault Recalls 15,000 Vehicles After Emissions Raid

Mercedes-Benz Developing Hydrogen Fuel Cell GLC For 2017 Release: Report

Safety Panel Doubts NASA's Capability For 2030 Manned Mars Mission

Ticks That Carry Lyme Disease Spread To Almost Half Of US: How to Avoid Tick Bites

BlackBerry Priv Making Its Way To India On Jan. 28

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