The "Pink Mercy" healer skin in Overwatch has apparently been a success, managing to raise more than $12.7 million for breast cancer research.
Overwatch is one of the most popular games and it has seen impressive growth since its launch. Various updates, tweaks, and events constantly enhanced the experience, and new skins are a big part of the excitement.
Riding the high tide and enjoying its wide popularity, Overwatch introduced its first paid skin back in May, launching the Pink Mercy healer skin at $15. The price tag was a bit high and it drew some criticism, but it was for a worthy cause.
'Pink Mercy' Skin For Cancer Research
All proceeds from the $15 Pink Mercy skin went to the Breast Cancer Research Foundation, so those who made the purchase not only got a cool new skin, but they also helped fund research for a gruesome disease that's making numerous victims each year.
Despite some gamers' outrage that an Overwatch skin would cost $15, Pink Mercy apparently found plenty of takers and it's proved to be a whopping hit. On Monday, July 9, Blizzard proudly announced that the Pink Mercy drive raised impressive funds for the BCRF.
Overwatch Charity Campaign Success
"Thanks to the overwhelming generosity of the Overwatch community during the Pink Mercy charity campaign, we've raised more than $12.7 million (USD) to support the Breast Cancer Research Foundation," says the company.
"This is the largest donation by a corporate partner within one year in BCRF's 25-year history, and it's all because of you."
Moreover, Blizzard also notes that gamers didn't shy away from the $30 limited-edition T-shirt created by a community artist, who also donated all proceeds to the BCRF. At the same time, 14 Overwatch streamers also got involved in the cause and held a special campaign for two weeks, managing to raise another $130,000 for the BCRF in addition to the $12.7 million Blizzard raised with Pink Mercy.
With such a resounding success and impressive community involvement, more paid Overwatch skins could make their debut in the future to support various other causes in desperate need of funds and awareness. This could become a popular trend with great potential to do good and help those in need.
Would you pay $15 for an Overwatch skin if it supports a worthy cause, or do you find it too expensive? Drop by our comments section below and share your thoughts on the matter.