(Photo : Pexels/Engin Akyurt) Amazon hair salon in London

On Apr. 20, Amazon announced that it is set to open its first-ever hair salon in East London as the tech and e-commerce giant continues to expand its business and promote some of the items it sells on its online platform.

Amazon salon in London

The Amazon Salon, as described in a post on About Amazon, will be spread over two floors of a building in Spitalfields, which is known as a trendy district near the City of London filled with shopping centers and restaurants.

The salon will be open every day.

The salon is the latest venture of the company after it announced earlier this year that it will get into the gaming industry too.

The salon has 1,500 square foot space and it less than a five-minute walk from Amazon's U.K headquarters, which has enough space for around 5,000 people, ans will initially only be open to Amazon employees.

Members of the public will be able to make bookings in the coming weeks by calling, emailing, or visiting the salon.

Also Read: Amazon Game Studios and Smilegate in Talks of a New Project; Is Lost Ark in the Works?

The launch of the salon comes as many people in the U.K are struggling to book appointments for haircuts as a result of a backlog that has been caused by the coronavirus lockdown.

Simon Menashy, a London-base venture capitalist, said that at the moment Londoners will take any appointment that they can get for haircuts.

Amazon has not released its price list yet, but the company stated that it will use the Amazon Salon to try a couple of new technologies. It gave industry publication Retail Week a preview ahead of the official announcement.

Augmented reality hair colors

Augmented reality technology would allow customers to see what they look like with different colored hair. It is a "point-and-learn" technology that wiould allow customers to choose a product in the salon and view information on a display screen.

If the customer wants to order the item, they can scan a QR code that will take them to a product page on

Amazon also stated that it would give customers one of its Fire tablets to use during their appointment.

John Boumphrey, a U.K country manager at Amazon, said that they have designed the salon for customers to come and experience some of the best technology, hair care products, and stylists in the industry.

Boumphrey added that they want this unique venue to bring them one step closer to customers, and it will be a place where they can collaborate with the industry and test new technologies, according to The Telegraph.

In order to comply with the ongoing coronavirus regulations in the country, Amazon is planning to use separation screens between styling stations.

Customers will also be offered a free face mask and sanitizer, and there will be temperature checks upon entrance.

Amazon said that Elena Lavagni, who owns the Neville Hair & Beauty salon in London, will provide its customers with hair care and styling services.

Lavagni said that the salon combines classic hairdressing services with the latest technology to deliver a completely unique experience for clients.

Lavagni added that their creative team of stylists, whose flair for hair is as intrinsic as their love for technology, will put the client at the heart of everything that they do. Lavagni's 40 years of experience in the industry can help bring the Amazon salon to life.

Related Article: Amazon to Push Through with Own Game Studio, Hires 'Rainbow Six Siege' Developers

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Written by Sieeka Khan

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