Bengaluru-based e-commerce giant, Flipkart, announced its Flipkart Camera based on the augmented reality (AR) feature.

On Wednesday, July 21, the company said that the new gadget will let the users have a more interactive shopping experience. 

What Does Flipkart Camera Do

AR-Focused Flipkart Camera Will Take Your Shopping Experience to a New Level
(Photo : Flipkart Stories via Twitter)
The new Flipkart camera makes use of the augmented reality feature which will let the users visualize products before purchasing them.

In an updated report by Livemint, the Flipkart shoppers will have a next-level shopping experience using the AR-based camera. This will specifically assist the users to have some advanced visualization of the "large" products at home.

Through the incorporation of the augmented reality feature, real-life shopping can now be made more interesting, so shoppers can formulate better judgments on what products they should purchase.

This also paves the way for the users to have a lively online interaction.

Customers Could See 3D Layouts of Products Through the Flipkart Cam

For instance, shoppers who want to view large appliances, such as washing machines and fridges, can have a quick look at their actual sizes. Before, we could only do this when during the actual purchase of the product, but since the pandemic erupted, Flipkart has devised an effective and safe way to assess the product without compromising the user's health.

The provided visualization for the shoppers helps them to view furniture or an appliance in a 3D model thanks to the new Flipkart camera.

According to the Indian e-commerce firm, they believe that this AR-based cam will improve the confidence of the shoppers.

More so, it would also avoid them guessing more about the products as they could visualize it before buying. The virtual interaction with the product won't jeopardize their decision-making skills in selecting their preferences from several brands.

Flipkart's chief product and technology officer, Jeyandran Venugopal, said that they are continuously transforming the e-commerce experience of the people and making it more immersive for them.

Moreover, through the latest Flipkart camera, the company wants to help the customers establish strong decisions before making a product purchase.

Apart from that, Venugopal stated that it would also aid the users to have the most appropriate selection for the product of their liking. They also aim to develop an improved customer experience for that reason.

Flipkart has been inspired to develop the AR-based Flipkart camera following the surge in the population of smartphone users.

Read Also: Samsung Integrates ModiFace AR Technology In Galaxy S9/S9+ Camera

How to Use Flipkart Camera's Augmented Reality Feature

From another article published by Dev Discourse on Wednesday, July 21, here are the steps that you should follow if you want to utilize the AR feature of the Flipkart cam.

  1. From your smartphone, open the Flipkart app.

  2. Look for the products that you want to view and purchase.

  3. Search for the "View in your room" option." Click it after you find it.

  4. Upon accessing the camera from your phone, rotate it for a matter of seconds. Later, you can now enable the AR feature of the camera.

  5. From the comfort of your home, you can now see a life-size 3D image of the product from the comfort

If you have a hard time imagining Flipkart's AR cam, you can compare it with Google Pixel, which also makes use of an AR app.

Related Article: Lumyer Is The Augmented Reality App That Will Animate Your Selfies

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Written by Joseph Henry

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