Google's Privacy Sandbox Initiative has moved to 2023 after it was initially supposed to be taking place and implementing its services this year. This would soon prevent the Google Chrome browsers to collect cookies from users and their internet usage, one of which slows down usage as storage gets used.

Moreover, this move is also related to user privacy concerns. 

Chrome has had a lot of updates in the past developments, and its major one includes that of protecting one's search history, having an option to quickly delete it when needed. 

Google Privacy Sandbox Initiative

Google Privacy Sandbox Initiative for Chrome Cookies
(Photo : by Ali Balikci / Anadolu Agency/Getty Images)
ANKARA, TURKEY - FEBRUARY 18: The logo of Google Chrome is seen on laptop's screen in Ankara, Turkey on February 18, 2020. Ali Balikci / Anadolu Agency

Google has released a blog post that revealed to the world that it is achieving a lot with regards to the Privacy Sandbox Initiative, but the only problem is that there would be a delay. The internet company said there are a lot of significant improvements with regards to the initiative, but the update would not yet roll out within this year. 

The post said that the initiative needs "more time is needed across the ecosystem to get this right," and that signifies that it is not yet ready for a release shortly. 

Google said that it is also aiming for other companies to have "open standards" for web and cookie usage, especially as privacy is a rising issue in the current tech landscape. 

Early in 2020, Apple has already been imposing its expanded Privacy Policy which has officially debuted in iOS 14, where they have been intent on having it implemented in the technology industry.

This shows that Google is not the only one in the fight for privacy, and other companies have successfully done it also without prolonging its release.

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Google Chrome and Cookies

Google Chrome is known for collecting many cookies, as well as storing them with cached files. This way, the browser loads faster and has more information on the user for their next visit. What this resulted in is the slowing down of Google's web browser, as not a lot of people know how to clear cache or cookies.

Chrome Cookies
(Photo : Caio from Pexels)

Sometimes, cookies use up storage, and the app's storage uses computer memory (RAM), which in turn takes up a massive process to slow both the computer and browser. This pushed people to use alternatives like Mozilla Firefox and Microsoft Edge, which were regarded now to be faster than Chrome

Why was it Moved?

According to Android Central, the initiative falls under the company's initiative of FLoC or "Federal Liberation of Cohorts," and this was Google's move to restore user privacy, something which was taken away when cookies became rampant in data collection. 

Google's Privacy Sandbox, cookie collection, and FLoC initiative are not yet ready, hence, being moved by the internet company to next year. Hopefully, this brings people true answers to privacy and help them be protected online.

Related Article: Google Drive Update Helps Users Block Spammers and 'Gross People' to Preserve Safety

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Written by Isaiah Richard

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