Social Media Uproar Pushes Target To Remove Gender Labels In Children's Toys, Bedding, Books And More


In today's modern world where technology has allowed the public to make its thoughts known and voices heard, it is refreshing to see that big corporations do listen to people's opinions and make the necessary changes.

Minneapolis-based retail company Target is currently making changes to some of its store sections such as toys, home and entertainment by removing gender labels.

"Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids' Bedding area, signs will no longer feature suggestions for boys or girls, just kids," says Target in its corporate website. "In the Toys aisles, we'll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves. You'll see these changes start to happen over the next few months." 

Target's efforts to reduce customer's frustrations of being limited to choose from products they offer because of the way things are presented and labeled may have been due to the post an Ohio mom shared online earlier this year.

Abi Bechtel posted a tweet calling out Target for labeling an aisle as "Building Sets" and "Girls' Building Sets." The post quickly garnered hundreds of retweets and reactions agreeing with Abi.

Target takes pride in putting effort and thought on how its stores are maintained and presented, and as the company said, "We heard you, and we agree."

One change the company will not be making though is in regards to its apparel department. The clothing section will still have gender signs for girls and boys as it makes sense to differentiate between the two due to fit and sizing differences.

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