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Unlimited Data Plan Price War: T-Mobile One Upgrades Offering To Knockout Verizon Unlimited

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Verizon has rolled out a new unlimited plan Monday but T-Mobile CEO John Legere came out swinging on Twitter and has announced adjustments to its own unlimited data plan.

T-Mobile One Adds HD Video And Hotspot

Verizon Unlimited offers unlimited data, talk, and text for $80 per month. For a group or family of four, it will be $45 per line a month, plus some more for taxes and other fees. The deal is also introductory and the price will go up after a year.

In response to Verizon’s unlimited LTE data plan, T-Mobile has decided to heat up the competition and has added HD video and 10 GB of high-speed Mobile Hotspot data per month.

“I don’t blame Verizon for caving. They just lost their network advantage, and they know it … and more importantly, more and more customers know it. Their back’s against the wall,” said Legere. “This is what the Un-carrier does—drag the carriers kicking and screaming into the future.

The unlimited data plan upgrades will be available starting Feb. 17, Friday. T-Mobile reiterates that these changes will all come at no extra charge and all with taxes and fees included.

The extra data allocation will be very useful for subscribers who want to tether their laptop or other devices to go online. Once the 10 GB cap of the Hotspot is used up, customers can still enjoy unlimited 3G data.

Subscribers can turn on the features via T-Mobile app or at www.my.t-mobile.com.

With regard to HD video, users need to enable HD video every 24 hours or the setting will revert to 480p.

T-Mobile One: Two Lines For $100

As if you can hear the Un-Carrier CEO say “but there’s more,” T-Mobile has also added another killer punch to its unlimited data plan by offering two lines for just $100 inclusive of taxes and fees.

Verizon Unlimited offers two lines for $140, plus a $10 tax.

T-Mobile introduces the tweaks in celebration of its feat detailed in OpenSignal’s annual State of Mobile Networks report.

T-Mobile and Verizon are neck and neck in terms of 4G speed rankings with the latter regaining ground. The two providers are tied for first place in OpenSignal’s 4G and overall speed metrics.

In case you’re wondering how it went on Twitter, below are some of John Legere’s interesting #TMobileONE tweets:

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