Netflix is currently testing Fast Laughs on its TV app. Fast Laughs is a stream of comedy clips that are selected by the platform for each user.
The feature allows you to sift through a collection of funny short videos, each of them being 30 seconds or longer, from shows and movies on Netflix, with the goal of introducing you to new content that you may be willing to check out or by helping you decided on what to watch next.
Netflix Fast Laugh
As soon as you've opted into the feature, and if you are part of the beta version, you can access Fast Laughs by scrolling down on the Netflix homepage until you reach the row, according to The Verge.
From there, you can choose the feature, where full-screen clips from different shows can be seen, like "Big Mouth," "Army of the Dead", and more.
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You can also use the arrows on either side of the clip to advance to the next one or to return to the previous one, and you will also get the option to add a title to your List, and jump into the presented show or movie.
Unlike Netflix's Play Something feature, which lets you shuffle through the content suggestions that suit your taste, Fast Laughs is curated by Netflix, themselves. This means you won't get that personalized touch, making browsing a little boring.
But at the same time, the algorithm-stripped Fast Laughs might show you different content that what Netflix's deeply ingrained recommendation system already calls your attention to, which tends to be stale.
In 2021, Netflix rolled out Fast Laughs on its mobile app. As opposed to the TV version of the feature, Fast Laughs on mobile presents itself in a vertical, TikTok-like stream that you can scroll through.
It also gives options on the right side of each clip, letting you share it, add the show to your List, and react using a "LOL" button, making it more social than the TV version.
Netflix's Fast Laugh feature is slowly rolling out to users in the United States, Canada, United Kingdom, Australia, New Zealand, and Ireland. It will also roll out to other English-speaking countries, according to TechCrunch.
Also, only adult profiles have access to the feature, and you will have to bypass a content warning to start watching the stream. It is not clear how many people are part of the feature's test for TVs, as well as when it will be rolled out to then rest of the users.
Netflix's Feature Film
Aside from the Fast Laugh feature, the platform has also partnered with Take-Two Interactive Software to adapt the BioShock video game into a full-length film, according to Venture Beat.
Netflix will also team up with Take-Two's 2K label to produce a live-action film adaption of the renowned video game franchise. Vertigo Entertainment and 2K will produce the film.
The theory is that the games are great subjects for films because they have a built-in audience with dedicated video game fans.
The trend also runs counter to transmedia of past years, when movies were adapted into video games, but usually with poor reception.
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Written by Sophie Webster
