A team of international scientists led by researchers from Australia found the oldest color in Earth’s geological record. The ancient pigment found in rocks beneath the Sahara desert could be ten times older than the T-rex.
Ancient July 9, 2018
Researchers developed a new device that can make things invisible when illuminated by the sun. The device could pave the way for technology that powers a real-life invisibility cloak, just like Harry Potter’s.
June 30, 2018
The blue crayon that will replace yellow-hued Dandelion in Crayola's 24-count box is inspired by a pigment accidentally discovered in a lab. The YInMn-inspired new color still has no name.
Feature | Science May 6, 2017
Crayola will remove the deep yellow dandelion color from its 24-color crayon boxes. It will be replaced by a blue shade. What other colors have been retired by the Hallmark Cards-owned Crayola over its 131-year history?
Life & Style March 31, 2017
A vivid shade of blue discovered through a 'happy' accident will soon be made available for purchase. The new color could have several practical uses, experts said.
Material Science July 4, 2016
Is this swatch green or blue? The answer depends on how your brain perceives colors, new research suggests.
Viral June 23, 2016
Pantone 448C, voted as the world's ugliest color, is posed to save more lives. The said color emerged as the least attractive hue for smokers in a research conducted by Gfk Bluemoon.
Healthy Living/Wellness June 3, 2016
Bed bugs were found to be drawn to and repulsed by certain colors. What colors can help you avoid these bloodsucking insects?
Animals April 26, 2016
New images of HTC's next flagship smartphone have leaked. The image shows the handset will be offered in white, black, gold, and silver color options.
Phones/Tablets/Mobile Tech March 10, 2016
A species of swallowtail butterfly in Australasia now holds the record for the most number of vision cells or photoreceptors in its eye. Humans only have three types of photoreceptors and yet have normal color vision, so what are the butterfly’s vision cells for?
Animals March 10, 2016
With its hot climate and flourishing wildlife, most people think the tropical fauna and flora are more colorful than their cold weather counterparts. Scientists from the University of New South Wales debunked one of nature’s biggest misconceptions.
Earth/Environment September 26, 2015
Think the world lacks color when you’re feeling down? It’s not just you! Researchers found that emotions literally affect how people see the world by influencing color perception.
September 4, 2015
Changes in the natural environment change how we perceive colors, a study finds. It's particularly true for the color yellow, they say.
August 7, 2015
The Curiosity rover has captured a blue sunset on the Red Planet. This is the first time it has observed a sunset on Mars in color.
Space May 12, 2015
New research revealed that the evolution of the color of the plumage of birds is more affected by natural selection than sexual selection.
Earth/Environment March 30, 2015
Researchers of a new study reveal how the chameleon manages to change its color. The reptile has iridophore cells containing nanocrystals that influence how different wavelengths of light are reflected off its skin.
Animals March 11, 2015
Every year, the design consulting firm Pantone forecasts the new, hot color for the upcoming year. This year's color will most definitely make you hungry.
Internet Culture December 4, 2014
Interactive designer Charlie Clark creates a new way to see film by bringing out their colors in ‘The Colors of Motion.’ The website allows you to scroll through the average frame colors and see the hex color of each frame.
Internet Culture August 26, 2014
A new study has discovered how the mantis shrimp perceives color with the 12 photoreceptors in its eyes, and it's nothing like how other living beings see color.
Animals January 26, 2014