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Dima Vasilenco, Founder of Good Advice: “AI is No Threat to Jobs in PR, as so much of PR Revolves around Problem Solving”

After moving to the UK from his native Ukraine aged just 18, Dima Vasilenco scaled the heights of London's tech PR scene - working with the likes of Google and Microsoft - before setting up his own agency in 2020. In this interview, he explains how he navigated the challenges of tech PR and looks at what the future holds for the industry.

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